Lion’s Choice, the St. Louis-based family of restaurants known for their famous roast beef sandwiches, crave-worthy fries, and frozen custard, introduces a delicious and safe substitution for candy hand-outs this Halloween. Lion’s Choice launches today $5 packs of 25 wooden coins, each redeemable for a free original mini vanilla cone of custard at any Lion’s Choice restaurant. Guests can purchase the Halloween wooden coin packs now through Saturday, October 31, 2020 at any Lion’s Choice location’s drive-thru. 

The Lion’s Choice mini cone is famous for a reason, made with creamy vanilla custard in a bite-sized cone. The tokens alleviate the exchange of wrapped treats for Halloween and have no expiration date so recipients can redeem their treat at Lion’s Choice at any time.  

“The packs of redeemable mini cone tokens were a hit last year, and we felt that it was more imperative than ever to offer alternatives to candy handouts this year,” said President and CEO of Lion’s Choice Michael Kupstas. “Not only are the tokens a delicious treat that kids are sure to love, but they’re an effortless hand-out for adults to pick-up at the drive-thru before their Halloween festivities.”  

The mini cone has been a Lion’s Choice fan favorite since the first restaurant opened in St. Louis more than 51 years ago.  The iconic brand’s custard has a creamier consistency, and it’s served at the perfect soft-serve temperature to ensure that it melts in your mouth as soon as you take a bite. Guests have the option to get their cones as traditional vanilla ($.25) or chocolate dip ($.50 for a mini cone). Lion’s Choice also offers large cones, concretes, sundaes, shakes, root beer floats, and freezes on the menu. 

Each pack of the 25 Lion’s Choice tokens are available for $5 (per pack) now through October 31, 2020 at Lion’s Choice restaurants across the St. Louis metropolitan area. 

Marketing & Promotions, News, Lion's Choice