Industry News | October 10, 2014

Lion's Choice Welcomes New Director of Marketing

image used with permission.

Lion’s Choice, the Saint Louis-based quick-service restaurant chain, has hired Joe Buttice as the company’s new director of marketing. Buttice joins Lion’s Choice from Anheuser-Busch, where he held a variety of positions since 1998. Buttice spent the past two years as brand manager for Bud Light Lime and Bud Light Lime-A-Rita.

In his new position with Lion’s Choice, Buttice will be responsible for all aspects of marketing including advertising, media, and promotions for the 23-unit restaurant chain.

“Retaining Joe Buttice as our director of marketing is a huge step for Lion’s Choice,” says Mark Disper, president and chief executive officer of Lion’s Choice. “Joe brings deep experience and a rare combination of brand marketing and analytical expertise, which we believe will help us grow the Lion’s Choice brand.”

While at Anheuser-Busch, Buttice was responsible for developing the creative strategy including TV, digital, print, outdoor, and experiential marketing for Bud Light Lime and the Bud Light Lime-A-Rita family. Prior to that, Buttice held several positons at Anheuser-Busch including brand analyst, manager of margin analysis, and executive assistant to the vice president of finance and planning.

Buttice holds a B.S. in Business Administration from Saint Louis University and an M.B.A. from the Olin School of Business at Washington University in Saint Louis.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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