Industry News | August 21, 2015

Little Bite, Big Flavor: Wetzel's Pretzels to Roll Out Pizza Bitz

image used with permission.

Wetzel’s Pretzels announced the introduction of Pizza Bitz. Available September 8 through November 8, Pizza Bitz begin with dough made from scratch throughout the day in each Wetzel’s location. After the pretzel dough is rolled out by hand, Bitz are cut and topped with cheese and a pepperoni before being baked to a golden brown. Customers can also pair the freshly baked Pizza Bitz with any of Wetzel’s dips, including Pizza Sauce.

For pizza and pretzel fans that can’t wait until September 8, Wetzel’s Pretzels is offering the opportunity to bring Pizza Bitz to their favorite Wetzel’s store before the product becomes available nationally. Voting will be held across Wetzel’s Facebook, Twitter, and Instagram pages, with Wetzel’s locations that receive the most votes offering the product beginning August 31, with a Free Pizza Bitz Day at those stores on September 3.

“While Pizza Bitz are bite-sized, creating products that are best-in-class is no small feat,” says Bill Phelps, CEO and cofounder of Wetzel’s Pretzels. “In our four test stores, Pizza Bitz is by far the most successful new product we have created in more than 10 years—customers absolutely loved them.”

Pizza Bitz also capitalize on one Technomic’s top food trends for 2015, “Smaller Bites.” The Chicago-based research firm noted that “small is in,” with diners demanding more flexible portions.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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