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    Little Caesars Enters Gaming Market

  • Industry News February 23, 2009
    Little Caesar Enterprises and Pepsi today announced a national scratch-off game promotion "Buzz in to Win" in cooperation with Sony Computer Entertainment America (SCEA). This promotion includes national marketing and advertising components and offers Little Caesars' customers across the country a chance to win one of 450 PlayStation Trivia Prize Packs, including BUZZ! games, Play Station 3 (PS3), Play Station 2, and PSP (Playstation Portable). BUZZ! trivia games bring an immersive game show experience for up to eight players straight to your living room.

    "Little Caesars provides consumers high-quality pizza and other products at a great value, and with this promotion, everyone is a winner," says Linda "LJ" Jaworski, senior vice president of marketing and communications, Little Caesar Enterprises, Inc.

    Little Caesars customers can receive a "Buzz in to Win" scratch-off code card by visiting participating Little Caesars restaurants and purchasing a fresh Hot-N-Ready pizza with any Pepsi beverage. Customers simply scratch off their code card and enter their code at to determine if they have won a coupon for a free Little Caesars Crazy Bread with the purchase of any Hot-N-Ready pizza and a Pepsi beverage or one of 50 PlayStation Trivia Prize Packs per week.

    The "Buzz in to Win" promotion will begin on February 23, 2009 and continues through April 27, 2009.