Industry News | February 18, 2015

Little Caesars Serves Up Bacon-Wrapped Pizza

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Little Caesars is embracing one of America's enduring food obsessions with its indulgent new Bacon Wrapped Crust DEEP!DEEP! Dish pizza. The pizza packs a big flavor punch with two types of bacon and classic pepperoni on a Detroit-style deep dish crust. Little Caesars is the first quick-service restaurant to offer a pizza with a bacon wrapped crust. Starting February 23, the Bacon Wrapped Crust DEEP!DEEP! Dish pizza will be available for a limited time at Little Caesars restaurants nationwide for $12 at participating locations. 

The new Bacon Wrapped Crust DEEP!DEEP! Dish pizza is an eight-corner deep dish pizza wrapped in whole strips of thick-cut bacon, and then topped with pepperoni and even more chewy pieces of savory bacon. This new limited-time pizza offering is an extension of Little Caesars popular DEEP!DEEP! Dish product—an 8-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese.

"We are the only national pizza chain to make our dough fresh each day in-store. That gives us a unique opportunity to try new ideas," says Little Caesars Pizza president and CEO, David Scrivano. "The Bacon Wrapped Crust DEEP!DEEP! Dish is another example of how we're continuing to innovate and offer variety on our menu while fully leveraging our core strengths built around value, convenience, and quality."

"Little Caesars focuses on giving customers new flavors and choices at a great value and with the sense of fun we're known for," says Edward Gleich, senior vice president of global marketing. "With the new Bacon Wrapped Crust DEEP!DEEP! Dish we're pushing pizza to its bacon limits with more than 3.5 feet of bacon wrapped around the crust alone. It's unabashedly delicious. That's why we like to say, 'In Bacon We Crust.'"

The new Bacon Wrapped Crust DEEP!DEEP! Dish is a limited time offering available at all U.S. Little Caesars restaurants beginning February 23 until late April.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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