Industry News | August 8, 2017

Little Caesars Unveils Mobile Order Pick-Up Station

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Little Caesars, home of HOT-N-READY, gives its patrons a glimpse into the future by streamlining the process of getting a pizza with a new, customer-focused RESERVE-N-READY service. The service features a breakthrough device called the Pizza Portal, the first heated, self-service mobile order pick-up station in the quick service restaurant industry.

With this innovation, customers get hot, freshly prepared, custom products in hand seconds after they walk in the store using state-of-the-art, automated, self-service hot-holding technology. RESERVE-N-READY combines the company’s best-in-class convenience with mobile ordering, pre-payment and heated self-service pick up to create an entirely new experience for customers. The RESERVE-N-READY system is in test in select stores and will expand to other markets later this year.

In keeping with the convenience Little Caesars is known for, the new RESERVE-N-READY service is aimed at helping customers have an easier and faster way to get pizza. Customers just place an order and pre-pay via the Little Caesars mobile app. The app will notify the customer when the order is ready. When the customer arrives at the store, they skip the line and go directly to the Pizza Portal and input a 3-digit pin or scan a QR code. Then, the door on the customer’s secured compartment opens, and they take their hot, fresh order. It’s that easy.

Additionally, customers can get any pizza with their choice of toppings, or choose from expanded menu options using the mobile app.  All products are prepared just for them with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

“The genuine purpose behind integrating advanced technology into our stores is all about improving the customer experience, and building on our convenience and quality,” says David Scrivano, President and CEO of Little Caesars. “We’ve spent a lot of time thinking about how to mesh mobile with our HOT-N-READY model to improve on the World’s Easiest Way to Pizza.  We changed the pizza game when we introduced HOT-N-READY. We think RESERVE-N-READY featuring our breakthrough Pizza Portal has the potential to do it again.”

The Pizza Portal’s proprietary technology has been co-developed with Apex Supply Chain Technologies, the world’s leading provider of automated dispensing system, exclusively for Little Caesars.

Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal known as Pizza!Pizza!, introducing the revolutionary HOT-N-READY concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products such as Crazy Bread, Bacon Wrapped DEEP!DEEP! Dish pizza, ExtraMostBestest and more.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.