Little Caesars announced that it wants to buy the naming rights to living rooms, basements, and anywhere NHL hockey is watched. In exchange for signing a naming rights contract for your viewing space, you can get paid in Crazy Bread every single week for the remainder of the NHL season! (Note: This is NOT an April Fool’s joke!)

As part of the contract, fans will agree to always refer to their living rooms (or wherever they watch the games) as the “Little Caesars NHL Viewing Room.”  As payment, contract signors receive a code for free Crazy Bread in their emails every Wednesday throughout the rest of the NHL season (with any pizza purchase).  A copy of the official naming rights contract can be viewed here:

The first 600 fans to sign a naming rights contract get an even sweeter deal:

  • Signage to display in their viewing area that reflects the new name
  • An official copy of their naming rights contract
  • A $50 shop gift card to show their support for their favorite NHL team
  • A free ExtraMostBestest pizza with purchase of any pizza, every single Wednesday for the remainder of the season
  • A VIP lanyard they can wear while watching hockey in their official “Little Caesars NHL Viewing Room”


“We know many NHL fans will continue to be rooting from home,” says Jeff Klein, senior vice president of global marketing at Little Caesars. “And, as fans watch their favorite team take the ice, they can have a delicious, buttery Crazy Bread close at hand in their official Little Caesars Viewing Room.”

To sell the rights to your living room in exchange for Crazy Bread, visit or check out the Little Caesars Facebook page.

Marketing & Promotions, News, Little Caesars