Little Greek Restaurant’s 11th location has opened in the food court of Tampa, Florida’s WestShore Plaza, with sales exceeding expectations.

In addition, a location in Willow Bend, Texas, opened on November 7, also experiencing record-breaking sales within the first week of opening. Systemwide sales are strong, with comp store sales up 10 percent over the preceding year. 

“Opening a nontraditional location inside of a mall will not only be a first for our company, but also for me,” says Nick Vojnovic, former president of Beef ‘O’ Brady’s. “After seeing how well the store did and the response from customers, we are happy with our decision.”

Vojnovic formed a partnership with founder Sigrid Bratic last May, becoming president of Little Greek Franchise Development. In one year, the two have opened six locations, five in the Tampa Bay area and one in Texas.

Expanding Little Greek from five to 11 locations in one year makes it the fastest-growing Greek franchise.

Development plans for 2013 are to open six franchised locations, expanding into new markets, including Austin, Texas, and Louisville, Kentucky, and developing a new prototype with the opening of a new Tampa location in January.

Sigrid created a concept that has resonated strongly with guests, who enjoy the freshly prepared, healthy Greek dishes from scratch.

Trimming back some non-Greek items from the menu and upgrading the look and feel of the restaurants to match the high quality of the food seems to be exactly what customers want.

"We believe that the Greek/Mediterranean segment is poised to explode in the United States as Americans discover this healthy, delicious cuisine,” Vojnovic says.

Little Greek emphasizes Greek dishes created from generations of traditional family recipes. 

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Little Greek