Industry News | November 17, 2015

LivingSocial Expands Restaurants Plus Program in D.C.

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LivingSocial, the local marketplace to find and share the experiences in your city and beyond, is serving up more savings to its hometown of Washington, D.C. with the expansion of Restaurants Plus. Restaurants Plus is a simple way to save money at more than 140 great restaurants in the D.C. area.

“We’re thrilled to bring this new offering to our D.C. customers, many of whom have been with LivingSocial since the very beginning,” says Nick Macey, senior vice president and head of product at LivingSocial. “D.C. is an ideal market to expand Restaurants Plus as it’s a perfect mix of top restaurants and hungry customers who’re always looking for new ways to save, while keeping their bellies happy.”

With Restaurants Plus, consumers are introduced to a variety of dining destinations and can earn up to 25 percent cash back off their meal when they swipe with their registered card. In the D.C. metro area, consumers can enjoy a wide range of eateries, from popular local establishments to favorite chain restaurants with a variety of cuisines that will please any palate. Notable D.C. eateries include Döner Bistro, Ella's Pizza, Fat Pete's Barbecue, Flippin’ Pizza, Gordon Biersch, Juniper at the Fairmont, Merzi, The Perfect Pita, Sette Osteria, and Toro Toro.

D.C. follows the launch of the program in Atlanta in September. With D.C., the list of participating restaurants grows to more than 250.

D.C. diners, along with those in Atlanta, can sign up for the free program on LivingSocial’s mobile web or desktop application, and register qualified credit or debit cards. Then, participants can dine and save at a listed restaurant. Once the savings reaches a minimum amount, they earn cash back on a registered card.

To celebrate the launch, LivingSocial is tickling taste buds even more on the evening of November 19. From 3 p.m. to midnight, registered diners can earn up to $20 cash back at LivingSocial’s #SocialHour event when they dine at participating Plus restaurants.

For restaurants, Restaurants Plus is another powerful marketing and loyalty tool that LivingSocial has designed with merchants in mind. The program provides restaurant partners more control, allowing them to choose when and how much to reward customers, especially during slower periods. It also seamlessly integrates into their current​ ​promotional efforts, as it requires no extra work or training for staff​.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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