Locali, the wildly popular Los Angeles-based healthy convenience concept, has recently signed a multi-unit franchise agreement with Viable Foods, LLC to expand the rapidly-growing brand into the greater South Beach/ Miami, Florida area. This deals marks the first expansion outside of California for Locali, who plans to introduce its innovative ‘healthy convenience’ model to markets nationwide.
Locali is currently the largest and fastest growing health-conscious convenience concept in the market, and the only franchised natural food store with a healthy and organic-based deli menu. Offerings include made-to-order sandwiches, like the completely vegan “Badass Breakfast Sandwich,” which was named one of “LA’s 10 Best New Sandwiches” by Zagat, organic produce salads, chia bowls, probiotic smoothies, and other healthy options, many of which are vegan, vegetarian, and gluten-free. The ‘healthy convenience’ store also offers grab-and-go options and a wide array of curated food items available for retail purchase.
Franchisee Roy Casiano, who operates Viable Foods, LLC with his wife Deanna Snyder, has been working in the food industry for over 13 years holding positions in operations and management. Most recently, Casiano acted as General Manager for Estiatorio Milos, a chain of high-end Mediterranean restaurants with locations in Miami and Las Vegas, among others.
“We are incredibly excited to apply our skills and expertise in the food and restaurant industry to grow Locali into a household name here in Florida,” says Casiano. “We are passionate about the Locali mission and lifestyle and believe that Locali’s healthy-convenience model will be a great addition to the area,” added Snyder. “We feel fortunate to have the opportunity to introduce such an innovative concept to the South Beach Miami community.”
Since 2009, Locali has been creating a name for itself as the original ‘healthy convenience’ store. Due to the brand’s innovation and popularity for being a one-stop shop for quick health-conscious options, Locali has been featured on KTLA Morning News, Eye On LA, and recognized in publications such as LA Weekly, UrbanDaddy, and Huffington Post, to name a few.
Locali is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. Locali is currently looking for experienced and qualified franchise partners in the United States who are looking for an opportunity to become involved with the Locali brand, which yields great unit economics, small store footprint, low start up and food costs, and impressive margins.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.