Industry News | March 3, 2017

Long John Silver’s Makes Marketing Staff Changes

Long John Silver’s announced strategic additions to the corporate marketing team. Katie Rooprai was promoted to Vice President of Brand Marketing. Stephanie Mattingly has joined as Vice President of Media and Promotions and Chris Fuller has been named Senior Manager of Merchandising and Menuboards.

“These moves reflect the strengthening of our Long John Silver’s business which enable us to invest in areas of the business that will drive future growth,” says James O’Reilly, chief executive officer. “We’ve made great progress over the past 18 months and expanding our marketing talent will help us continue our growth.”

Rooprai joined LJS in Dec. 2016 and has made a strong impact on the brand and its future development. Rooprai has extensive experience in brand management serving in marketing at 3M Corporation and as Brand Manager at both Kentucky Fried Chicken and Einstein Noah Restaurant Group. She holds a Master’s degree from Northwestern University in Integrated Marketing Communications.

Mattingly joins LJS from YUM! Brands’ KFC where she most recently served as Director of National Media and Partnerships. Mattingly spent 12 years at YUM! where she started as a Field Marketing analyst and served as Director of Field Marketing for KFC. Mattingly’s experience also includes Brown & Williamson Tobacco and MaximumASP. Mattingly graduated from the University of Kentucky with a Bachelor’s degree in Marketing.

Chris Fuller joins LJS as Senior Manager of Merchandising and Menuboards. Fuller has more than 25 years’ experience with a long track record of positively impacting merchandising execution and franchisee profitability. His experience includes MODsocket, a marketing agency for small businesses; YUM! Brands’ KFC; and Scoppechio.

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