Long John Silver's Aims to Make Drive-Thru of the Future

    Industry News | November 10, 2017

    Long John Silver’s announced it will install the most technologically-advanced drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated, digital drive-thru in the future.

    Up to 400 Long John Silver’s flagship units will be transformed over the next two years to include the new platforms. They feature three 55-inch, HD video screens, HD audio, and a computer platform designed to improve the ordering process for customers. Long John Silver’s partnered with Allure, a division of Christie Digital Systems USA, for this next step in the brand’s revitalization and transformation program.

    “We have made tremendous progress in revitalizing Long John Silver’s,” says James O’Reilly, Long John Silver’s CEO. “As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru, and we want our customers to enjoy that experience with the best technology available.”

    The Allure platform provides digital order confirmation, full-color, high-resolution animation, video, and graphics for an engaging experience for customers. The new system also allows for quick updates of menus and promotional updates. Promoted specials can be linked to historical sales trends, special events, and local weather forecasts.

    “Allure’s drive-thru digital signage provides accurate information and engaging food displays while delivering a positive drive-thru experience for Long John Silver’s,” says Craig Chapin, Allure’s president. “The data-driven digital signage installed outside the leading seafood restaurant chain is proven to increase ROI, reduce operating costs, and enhance guest experience.”

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