Being landlocked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with its new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer promotion will last for nine weeks, ending on July 24.
“The flavors of this Coastal Cod are surprising and satisfying. The Panko crumbs give it a light-tasting crunchy bite that balances perfectly with the fresh flavor of the Cod,” says Peter Czizek, vice president of culinary innovation and quality assurance. “What makes it unique is the single, hand-cut Cod fillet. It is the highest quality fish sandwich in the marketplace.”
The Coastal Cod sandwich is 100 percent wild-caught Alaskan Cod, breaded in Panko crumbs, and lightly fried to golden perfection. The quarter-pound hand-cut fillet is served on a slightly sweet Hawaiian-style bun and complemented with tangy tartar sauce and crisp dill pickle slices.
“We believe that people will love this sandwich the minute they taste it, so we are giving them an opportunity to sample it for free,” says Marilyn Nicholson, vice president of marketing. “We can’t transport our customers directly to the coast, but this may be the next best thing.”
The national sampling event will take place in participating Long John Silver’s restaurants across the country on May 26 from 11 a.m. to 2 p.m. Dine-in customers will be served a sample of the Coastal Cod sandwich with no purchase necessary.
The Coastal Cod sandwich will be available à la carte or in a combo, which includes fries and a 20-ounce drink. The Coastal Cod Meal includes one fillet, two sides, two hushpuppies, and Long John Silver’s signature Crumblies. A piece of the Coastal Cod may also be added to any meal.
Long John Silver’s wild-caught Cod and Pollack come from the icy waters of the North Pacific Ocean, one of the best-managed and most sustainable fisheries in the world. LJS fish is fresh-caught, and flash-frozen while still aboard the fishing boats to lock in the flavor. This protein is antibiotic free, hormone free, GMO free, additive-free and contains no artificial color or flavors.
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