Long John Silver’s celebrated the opening of its newest location in Louisville, Kentucky, at a grand opening ceremony located at the new restaurant, on the corner of Westport Road and Goose Creek Road. James O’Reilly, the company’s CEO was joined by Louisville mayor Greg Fischer and members of the LJS executive team as they rang the ship’s bell to officially open the restaurant for business.
“This grand opening marks an exciting turning point for our brand,” O’Reilly says. “A new era of growth for LJS begins with our new flagship restaurant and will continue as we upgrade existing restaurants and open new units.”
The flagship restaurant debuts Long John Silver’s True North Design, which showcases a new façade with sleek lines, new logo and signage, and an overall contemporary look. The updated theme is the third major redesign in the brand’s history and will, over the course of the next few years, replace the traditional Cape Cod style design that is original to the brand’s beginning in 1969. The restaurant features the brand’s new grilled seafood line, which includes shrimp and wild-caught Alaskan salmon and several new dessert offerings.
The innovation continues outside of the restaurant as the flagship also boasts the brand’s drive-thru of the future. Long John Silver’s is the first quick-service restaurant company to install this system, featuring three 55-inch high definition digital video screens backed by cutting edge DT audio and driven by a computer operated ordering and display system. The restaurants already featuring the cutting-edge technology have experienced double-digit sale growth and increased order accuracy. Drive-thru customers will also be able to see a custom mural painted by Louisville’s Bryan Patrick Todd, whose work is featured on buildings across the city.
To commemorate the celebration, Long John Silver’s is donating the first $500 of sales to the American Cancer Society.