Long John Silver’s has awarded it’s $40 million advertising account to Minneapolis-based Fallon McElligott. The firms responsibilities to the seafood giant will include offline advertising, media planning, and collateral.

“We were attracted to Fallon McElligott because of their deep insights about our customers and our business,” said Kevin Armstrong, chief marketing officer for the quick serve chain. “Their creative reputation is second to none, and so is their approach and perspective. We look forward to a long and productive partnership.”

Long John Silver’s is a Yorkshire Global Restaurants Company.

Fallon McElligott Minneapolis manages the consumer voice of some of the world’s leading brands. The agency’s clients include BMW of North America, drugstore.com, United Airlines, Holiday Inn, Nordstrom and Starbucks Coffee Company. It is the newly formed, second global network of Publicis Group, based in Paris.

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