Industry News | September 13, 2017

Loyalty Points for All: Domino's Expands Rewards Program

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Domino’s Pizza is now giving points to its loyalty members no matter how they order.

Domino’s is the first and only national pizza delivery chain to offer loyalty points via online, phone and in-store orders.

“Loyalty members could previously only receive Piece of the Pie Rewards points if they ordered online,” says Russell Weiner, president of Domino’s USA. “However, we know that some customers prefer to order in person or over the phone. Now everyone can earn points toward free pizza no matter how they choose to order, whether it’s online, via our AnyWare ordering channels, phone or in-store. We want all of our loyal customers to be able to benefit from Piece of the Pie Rewards.”

Domino’s Piece of the Pie Rewards launched in 2015. Since then, the program has grown to include millions of members. Domino’s launched its first ever loyalty member appreciation week in April 2017, giving members double the points on every online order of $10 or more. The company also announced its Piece of the Pie Rewards contest at the end of 2016, which gave loyalty members the chance to win free shares of Domino’s stock, as well as a share of the profits from real Domino’s stores.

Piece of the Pie Rewards members receive 10 points per day for any order of $10 or more. When members reach 60 points, they can redeem them online for a free medium two-topping pizza. Members receive special offers with additional opportunities to earn and redeem points throughout the year. They can track past purchases, earned points and redeemed points via their Pizza Profile.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.