Since their founding 13 years ago, Lucky Goat Coffee has become a beloved coffee brand with a loyal following across the Southeast. Throughout the years, many devoted customers have inquired about the possibility of owning their own Lucky Goat Coffee franchise and being a part of this great story. As the vision for the future beings taking shape, the time is now to launch their franchising program.

With a continued desire to expand the brand’s presence outside of the Tallahassee market, franchising is the next step on the journey to accomplish this. Now begins the real journey, finding franchisees that want to share in the Lucky Goat experience and have a passion to bring this craft coffee brand to life within their market.

Where many franchise companies have lost their way by launching into franchising too early before perfecting their systems, not properly selecting candidates, or trying to sell as many franchises as they can, this is not the Lucky Goat strategy. They intend to focus on quality over quantity and meticulously select a limited number of partners to embark on this journey. These franchise cafes will be owned by carefully selected partners and regulated by Lucky Goat with close guidance and attention to detail.  

According to a new economic impact report commissioned by the U.S. National Coffee Association (NCA), the total economic impact of the coffee industry in the United States in 2022 was $343.2 billion, representing a notable 52.4 percent increase from the 2015 study. Consumers in the United States spent nearly $110 billion on coffee and related goods in 2022, which breaks down to approximately $301 million per day. The coffee industry is responsible for more than 2.2 million U.S. jobs and generates more than $100 billion in wages. The next decade holds a bright outlook on the rapid increase in demand for all coffee, including Specialty Craft Coffee.  

Lucky Goat has positioned itself in the North Florida market as a leader in Specialty Coffee through its innovation and commitment to ‘Make Great Coffee’. They intend to continue investing heavily in their infrastructure to support their own corporate stores as well as future Franchise locations through the expansion of roasting, manufacturing, production, and distribution of their coffee.  

This is a step forward for Lucky Goat Coffee that will allow continued innovation and enhanced focus on delivering the top-quality products that have become the Lucky Goat way for over a decade. The commitment to “Making Great Coffee” remains unwavering as they strive to provide exceptional coffee experiences for their people, customers, and community.