The GlobalShop 2018 Tradeshow & Conference, the nation’s largest annual gathering for the retail design and shopper marketing community, announced Madden as the official sponsor of the GlobalShop conference program. GlobalShop takes place March 27-29, 2018, in Chicago at the McCormick Place Convention Center.

GlobalShop has been hard at work curating a conference program ensuring the content delivered enables the audience to be responsive and reactive during this unique retail transformation. “Brick-and-mortar and digital retailers are transforming rapidly” said Doug Hope, GlobalShop founder and vice president, Emerald Expositions. 

Powerful driving forces in the retail landscape have accelerated, and the GlobalShop conference program, presented by Madden, delivers solutions and insight into emerging consumer demographics and trends. Sessions surrounding rapidly-evolving technology, such as RFID, provides education on bringing the technology to store design while advancing shopper-facing capabilities. Other sessions include insight into Generation Z: A look into the rebirth of malls in America, and a panel of retailers leading some of the industry’s most intriguing innovation labs.

Madden has been providing strategic solutions for promotionally driven companies for more than 60 years. They continually develop new ways to bring products to market faster, helping clients be bolder and achieve meaningful growth. 

“We believe in the importance of education and the sharing of insights,” says Jim Donahugh, CEO of Madden, “which is why we are honored to support this impressive event”.

The GlobalShop 2018 conference will be held Tuesday, March 27, from 8:30 a.m. to 2:30 p.m., Wednesday, March 28, from 10:30 a.m. to 4 p.m., and Thursday, March 29, from 9 a.m. to 11:30 a.m.

GlobalShop attendees are encouraged to register early to reserve their spot and take advantage of discounted conference prices. Until December 31, 2017, a la carte conference sessions are $45. After January 1, registration will increase to $55, and onsite registration will be $65.

A full rate schedule for registration is available on the Attendee Pricing page on To register as an attendee, visit the registration page.

Back of House, News