Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is continuing its Texas expansion with a 10-store deal for Houston, Austin and Dallas.

The agreement is signed with Jeremy Soileau and Dax Parker. While no lease has been signed as of yet, the juice and smoothie bar is eyeing three locations in Houston, with future development in the Dallas and Austin markets. Soileau and Parker are also acquiring the ownership of the Woodlands location, slated to open at Lake Woodlands Crossing in 2019.

“When my wife and I started eating healthier, I realized that health is not a trend; it’s a lifestyle,” says Soileau. “That’s what Main Squeeze is all about—making healthy easier and encouraging healthy lifestyles. We are thrilled to bring nutritious and delicious juices and smoothies to the Texas community.”

Joined by their wives, Lilah Soileau and Emily Parker, the relatively young—all under 40 years old—business partners are no strangers to entrepreneurship. As the General Sales Manager of Louisiana’s No. 1 Ford dealership, Jeremy Soileau comes with 16 years of experience in sales, leadership, business management and human resources. Soileau also manages a real estate house flipping business and is the former owner of a crawfish restaurant in Lake Charles, Louisiana. 

Dax Parker serves as the vice president of market development for Oceans Healthcare, where he oversees and executes the sales and marketing strategy for the company’s 17 inpatient hospitals and 15 outpatient programs. With over 17 years of sales and marketing experience, Parker brings unique perspectives on sales and marketing, startups, customer service, and executive leadership.

“Alongside our wives, we are extremely excited about the opportunity to bring Main Squeeze Juice Company, a leader in the health and wellness industry, to new markets across the great state of Texas,” says Parker. “We are in the business of family-friendly health and happiness, and we want to change our families’ lives, and the lives of our employees and customers.”

Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

“Health begins and ends with how you choose to fuel your body,” says Thomas Nieto, CEO of Main Squeeze. “We strongly believe in crafting a menu with something for everyone, and we pride ourselves in knowing that every menu item is specifically chosen to help fuel and build a healthier lifestyle.”

With three locations now open and operating, Main Squeeze Juice Co. plans to open several more stores throughout the next year. According to Nieto, the brand currently has nearly 40 additional franchisee- and corporate-owned locations in various stages of development, and is poised to become a household brand within the next few years.

Emerging Concepts, News, Main Squeeze