After launching in Lake Charles and relocating to New Orleans, Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is continuing its Louisiana takeover, signing a development deal to bring a store to the capital city.

Located at 411 Benhur Road, the store is slated to open in August 2018 and will be owned and operated by Will Nordstrom and Chris Firmin.

“The health market and clean eating trend has been growing—it’s no longer a trend, it’s a way of life that many are choosing to adopt,” Nordstrom says. “Main Squeeze may be the newest player in the juice market, but it is unlike the others. The juice and smoothies not only make healthy easier, but they make it taste better too. You want to go on a juice cleanse with Main Squeeze. We are excited to provide the nutritious and delicious smoothies and juices we have grown to love to Baton Rouge.”

Prior to franchising with Main Squeeze Juice Co., both Nordstrom and Firmin worked in sales for an equipment rental company. The friends wanted to pursue new opportunities and Main Squeeze Juice Co. kept crossing their paths.

“When we found Main Squeeze, it was a perfect fit. We were attracted to the product, the process and the people that made Main Squeeze inherently unique and special,” adds Firmin.

Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

“Health begins and ends with how you choose to fuel your body and your lifestyle,” says Thomas Nieto, CEO of Main Squeeze. “We strongly believe in reviving the idea of ‘food as medicine’ through our menu–combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way.”

With two locations open and operating in Lake Charles, Louisiana and Katy, Texas, Main Squeeze Juice Co. plans to open 5 stores in 2018. According to Nieto, the brand currently has over a dozen additional franchisee- and corporate-owned locations under development, including the company’s flagship store, co-owned by Marques and Emily Colston, in New Orleans.

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