With one location open and operating in Katy, Texas, Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is expanding in the area. The New Orleans-based franchise will be opening its first-ever food truck, along with two additional stores in the area.
The new food truck, slated to open in early August, will service the Katy, Richmond and Fulshear areas. The owner of the food truck, Justin LeBleu, will also be opening two stores in the Katy area over the coming year.
“We are so excited to bring Main Squeeze to the community in a new and exciting way,” says LeBleu. “The area already knows and loves the Main Squeeze brand, so we are thrilled to be able to bring everyone’s favorite juices and smoothies to a brand new audience in the community.”
The truck will have a limited menu, serving the most popular juices and smoothies that Main Squeeze fans have come to know and love.
Prior to teaming up with Main Squeeze, LeBleu worked in the oil and gas industry for ten years when his life took an unexpected turn. In 2015, he faced a major health scare after a hole in his esophagus allowed fluid to build up in his chest, causing his left lung to collapse. Through the entirety of his health scare, he could only eat one thing: smoothies. Now, he’ll be making his own.
Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
“Health begins and ends with how you choose to fuel your body and your lifestyle,” says Thomas Nieto, CEO of Main Squeeze. “We strongly believe in reviving the idea of 'food as medicine' through our menu – combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way.”
With two locations open and operating in Lake Charles, Louisiana and Katy, Texas, Main Squeeze Juice Co. plans to open five stores in 2018. According to Nieto, the brand currently has over a dozen additional franchisee- and corporate-owned locations under development.