Main Squeeze Juice Co. – a Louisiana-based juice and smoothie bar franchise dedicated to “Making Healthy Easier” – has opened its first Phoenix area location in Goodyear.

Located in the Palm Valley Marketplace at 14175 W. Indian School Road, the new store is owned and operated by husband-and-wife Darnell and Tanya Williams, who plan to open at least two additional area locations over the next few years. While leases have yet to be signed, the duo is eyeing other parts of the West Valley for potential sites, including Glendale and Avondale.

“In an area defined by its Southern food, tacos and BBQ, it can be hard to eat healthy,” says Tanya. “Main Squeeze has a strong philosophy of health and wellness behind them, and we couldn’t be prouder about being a part of this revolution. I think now more than ever people are looking for brands that demonstrate this. We want to give the local community something to look forward to, and I think our nutritionist-designed, superfood-inspired menu is just what’s needed.”

With a motto and mission of “Making Healthy Easier,” Main Squeeze offers a daily source of plant-based nutrition packed with natural and quick energy. From its 12 whole fruit and vegetable smoothies to its 13 cold-pressed juices, the concept’s proprietary recipes offer a variety of options to suit different lifestyles and goals.

The superfood smoothies are free from ice, fillers, and syrups, ensuring a pure and authentic taste. Some of the brand’s top sellers include Plant Power, Green Protein, Chocolate Love, and Tropikale. The juices are handcrafted in-house and packed with 2-4 pounds of produce in each bottle, with Detox and Vision being two of the brand’s more popular options among customers.

In addition to smoothies and juices, Main Squeeze also offers a selection of wellness shots, Acai and Pitaya bowls made with organic and wild-harvested acai berries from the Amazon rainforest in Brazil, breakfast sandwiches, wraps, toasts, hot and frozen lattes, and various other cognitive-boosting coffee products.

“Our proprietary recipes focus on combining nutritious and delicious ingredients, and will keep customers coming back for more,” says Tanya.

The local expansion comes at a time when Main Squeeze continues to rapidly expand its national footprint. Today, there are 33 locations open and operating throughout seven states with more than 75 additional stores in various stages of development across the country.

Beverage, Fast Casual, Franchising, Growth, News, Main Squeeze