Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market – is setting themselves apart with their new, innovative software system, called Root Systems, that they have launched in all stores.

Their new system, which is available at every Main Squeeze location, encompasses many software features that local business owners need, including inventory management, a juice operations portal, customer rewards, customer feedback, HR onboarding, SMS marketing, real-time profit and loss tracking, mobile ordering, budgetary and expense documentation and a POS system. All programs are already built into the system and are ready for any upcoming Main Squeeze franchisees as soon as they are ready to open their doors.

These programs were developed in-house by four developers on the Main Squeeze team, who are continuously working to scale and grow their software and have already slated future updates, which include automated employee coaching and in-store checkout.

“We are incredibly proud of the technology we’ve been able to bring to our franchisees,” says Jessie Williams, director of technology for Main Squeeze. “Having a system like ours gives business owners an abundance of tools to make their lives easier. We take the guesswork out of the administrative side of things so that our franchisees can do what they do best: win.”

Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. It’s gluten-free and vegan menu offers a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

To augment the company’s growth, Main Squeeze is seeking franchise partners who have a passion for wellness, clean eating, fitness, and community involvement. Including a franchise fee of $35,000, the total investment to open a 1,300-1,800 square-foot Main Squeeze Juice Co. store ranges from $300,000 – $595,000. A typical location will seat 15-25 people, and will retain approximately 10-15 employees.

“Main Squeeze has unlimited growth potential as we can operate in literally any type of location where millennials or young professionals exist,” adds founder and CEO Thomas Nieto. “From colleges and universities to sports arenas, airports and malls, we are poised to grow everywhere. In smaller footprints, Main Squeeze is a perfect complement to businesses such as fitness studios, coffee houses and health food stores.”

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