Main Squeeze Juice Co. is continuing its expansion throughout Texas. With six locations open and nine others in various stages of development in Texas alone, this is the first Fort Worth location for the brand.
Located at 4560 Heritage Trace Parkway, the location will be owned and operated by husband and wife team, Jana and Steve Simpson, and will open in January of next year.
“We are thrilled to bring Main Squeeze to the Metroplex and to give the community the high-quality, nutritious juices and smoothies they crave,” says Steve. “Our family values health and wellness and we know that the community does as well. We want to help families reach their health goals in an easy and simple way.”
The couple realized there wasn’t enough healthy, on-the-go options in the Dallas-Fort Worth area when traveling to and from the area for their son’s doctors’ appointments, who was diagnosed deaf as a child.
“We noticed it was very difficult to eat healthy while we were in town,” adds Jana. “Our only options were a burger from a fast food joint or to go to a full-service restaurant in between appointments. It’s important to offer a healthy, nutritious option for those on the go, and we’re excited for Main Squeeze to fill that void.”
Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. It’s gluten-free and vegan menu offers a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
In Texas alone, Main Squeeze has created over 100 new jobs and has served surrounding communities over 90,924 cold-pressed juices, 67,832 superfood smoothies and 18,166 açaí bowls, which equates to over 179 tons of fruits and vegetables. The brand hopes to continue adding to these numbers and making healthy eating easier for more communities across the state.
“Health begins and ends with how you choose to fuel your body and your lifestyle,” says Nieto. “We strongly believe in reviving the idea of 'food as medicine' through our menu – combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way.”
To augment the company’s growth, Main Squeeze is seeking franchise partners who have a passion for wellness, clean eating, fitness, and community involvement. Including a franchise fee of $35,000, the total investment to open a 1,300-1,800 square-foot Main Squeeze Juice Co. store ranges from $300,000 - $595,000. A typical location will seat 15-25 people, and will retain approximately 10-15 employees.
“Main Squeeze has unlimited growth potential as we can operate in literally any type of location where millennials or young professionals exist,” adds Nieto. “From colleges and universities to sports arenas, airports and malls, we are poised to grow everywhere. In smaller footprints, Main Squeeze is a perfect complement to businesses such as fitness studios, coffee houses and health food stores.”