Mama Fu’s Asian House, an Austin, Texas-based, privately held quick serve restaurant, is spicing things up by naming Snackbox their public relations agency of record. Snackbox will lead consumer public relations efforts for the growing company who is nearing 30 locations worldwide.
“As we continue to expand into new communities, PR was a natural choice,” says Josh Churnick, director of marketing, Mama Fu’s. “The Snackbox team shows tremendous talent when it comes to increasing awareness and communicating value, and I believe they will be a huge asset to Mama Fu’s as we continue to grow this company.”
Snackbox’s expertise in the food and beverage arena was a driving factor in Mama Fu’s’ decision, as the company continues to expand and launch new, innovative menu items.
“Mama Fu’s is working tirelessly to rethink their business and to ultimately provide the best experience possible for their guests,” says Jenna Oltersdorf, Principal of Snackbox. “Our team’s mission and values align perfectly with Mama Fu’s and we’re thrilled to begin this relationship with a company that provides a fresh, new take on Asian comfort food.”
The Snackbox team will be led out of the company’s headquarters in Austin, Texas.