Mama Fu’s Asian House partnered with Punchh Mobile CRM to develop its own app in order to directly drive consumer interaction and loyalty.
In conjunction with the launch of the new mobile application for iOS and Android on February 19, Mama Fu’s is rolling out a complete technology overhaul on the brand, including a new website and online ordering platform. The new website will feature updated branding, healthy dining, and nutritional content and will serve as the foundation for consumer-facing interaction, driving customers and Mama Fu’s Funatics Club members to the mobile application.
Launching the new mobile app with Punchh Mobile allows Mama Fu’s to use its existing technology while incorporating new features through the flexible platform offered by Punchh Mobile. Serving as the primary platform for all customer interaction, Mama Fu’s is transitioning much of its web content to the new application in order to simplify and create new avenues for consumer interaction. Features of the Mama Fu’s mobile app include online ordering, Funatics Club loyalty program, store locator, full menus, Mama Fu’s news and special offers, and Facebook referral.
“We know from extensive research that our customers are tech savvy and prefer electronic communication,” says Randy Murphy, president and CEO of Mama Fu’s. “Going mobile with our new app for iOS and Android phones keeps us highly relevant in the fast casual space and greatly simplifies the customer experience for our Funatics. The more enjoyable we make coming to Mama Fu’s, the more often those customers will return.”
While Mama Fu’s Asian House offers guests convenience and value, the ingredients and fusion of flavors are the primary focus of its Asian-inspired food. At Mama Fu’s, culinary innovation is showcased and celebrated seasonally in the restaurant’s Black Market Menu. Keeping its menu options fresh and dynamic, Mama Fu’s Black Market Menu is released every six months (in April and October) as an exclusive menu comprised of 5–6 dishes inspired from Mama Fu’s chefs’ experiences traveling through China, Thailand, Japan, Vietnam, and Korea.
Only available through the Mama Fu’s mobile app, customers can become Funatics by downloading the application through the Mama Fu’s website or directly from the online App Store or Google Play.