Mamoun’s Falafel has opened its fifth location in New Jersey, with plans for two more to open by the end of the year. The new restaurant, located at the Wall Promenade shopping center in Wall, New Jersey, marks the 10th location nationwide.
The concept’s New Jersey partner, Prospect Capital Restaurants, signed a multi-unit franchise agreement to continue bringing Mamoun’s Falafel’s authentic, quality food to its eager customers throughout the state of New Jersey. Prospect Capital Restaurants is responsible for existing franchise locations in Wall and New Brunswick, with two additional locations currently under development in Paramus and East Rutherford. Mamoun’s Falafel also has corporate locations in Hoboken and Princeton, as well as an additional franchise location in Fort Lee.
“More and more diners are looking for globally influenced cuisine as well as healthier options, and we are able to offer the diverse menu they crave,” says Mamoun’s CEO Hussam Chater. “The growth momentum seen by our fifth New Jersey restaurant – and 10th location nationwide – is a significant turning point for the concept, as we start to push outside of our traditional urban roots and explore suburban settings. We intend to penetrate markets across New Jersey and beyond, to better reach our customers and deliver the authentic, flavorful food we’ve built our legacy on.”
In addition to the five existing New Jersey locations, the fast-casual concept currently has five other locations throughout the East Coast – three in New York in the West Village, East Village, and Syosset; one in New Haven, Connecticut, and one in Philadelphia, Pennsylvania. Mamoun’s Falafel’s high sales volume, coupled with high consumer demand, proves the brand is well-poised for its planned expansion. More than 50 locations are in development nationwide, including eight locations in Southern California, six locations in Atlanta, Georgia, and five locations in Chicago, Illinois.
Founded in Greenwich Village in 1971, Mamoun’s Falafel has established a reputation of being the most authentic and flavorful falafel in New York City, and continues to expand nationwide to bring its authentic Middle Eastern recipes, consisting of simple, natural ingredients and spices, to its customers. In addition to using rigorous production systems and legendary sous-vide cooking methods to ensure high quality and consistent product at every location, Mamoun’s is also developing technological updates and integrated solutions to elevate the consumer and franchisee experience. This includes a mobile app, an online ordering platform, a new software partnership and a custom internal training program for employees.