Mamoun’s Falafel will open a new location in Paramus this month, building on its existing footprint of four successful locations across New Jersey.
Located at the Paramus Crossroads shopping center, the new location is part of a 20-unit deal with franchise group Prospect Capital Restaurants. The group is opening another location in East Rutherford this year, and scouting locations for 16 other locations across New Jersey as they continue their expansion statewide.
“More and more diners are looking for globally influenced cuisine and healthier options, and we are able to offer the diverse menu they crave,” says Mamoun’s Falafel CEO Hussam Chater. “The growth momentum seen by our fifth New Jersey restaurant – and 11th location nationwide – is a significant turning point for the concept, as we start to push outside of our traditional urban roots and explore suburban settings.”
Mamoun’s Falafel is on target to expand beyond 1,000 units within the next few years, as interest in New York City’s oldest and favorite falafel brand increases daily. The brand is iconic, having grown from a single 200-square-foot store opened by Syrian immigrant Mamoun Chater in 1971. Today, the company is run by Mamoun’s four sons and has grown beyond their father’s dreams of a small family restaurant. Franchising has allowed Mamoun’s Falafel to expand across the U.S. rapidly.
“We recently opened the first of six locations in Atlanta,” adds Chater. “We have franchise deals in Los Angeles and Chicago, helping us take Mamoun’s Falafel coast to coast. My father built his legacy on serving authentic, flavorful food, and our family is proud to bring his recipes to families across the country.”