Industry News | May 4, 2015

Marble Slab and MaggieMoo's Revamp the Ice Cream Cake

image used with permission.

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are introducing unique, inventive, and fun ice cream cake flavors and varieties. The national ice cream creamery, known for its unlimited mix-in offerings and homemade premium ice cream, is introducing 10 new, made-from-scratch ice cream cakes: Peanut Butter Chocolate Brownie Overload, Chocolate Rocky Road Brownie, Cookie Jar Chaos, Snickers Snackers Snuckers, Savannah Banana Fudge, Mint Chocolate Meltdown, Mocha Cappuccino Fudge, Raving Craving Sprinkle Cake, Visit to the Candy Shoppe, and Strawberry Shortcake.

The new cakes feature Marble Slab and MaggieMoo's signature mix-ins, homemade ice cream, and delicious cake. They appeal to both adults and children as Marble Slab Creamery and MaggieMoo's ice cream cakes allow everyone to explore and discover creative flavor combinations.

"When people think of ice cream cake, they tend to think of a layer of crushed cookies sandwiched between vanilla and chocolate ice cream, but that's not a Marble Slab or MaggieMoo's ice cream cake," says Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo's. "Our cakes are exciting, attention-grabbing and delicious, with unique and modern flavor combinations that reflect the novelty and reputation of our brand. With our cakes, you get the best of both worlds, ice cream and cake. We know they will be a hit!"

To complement the launch of the new ice cream cakes, Marble Slab Creamery has also launched a new easy to use cake-ordering platform, which will allow customers to quickly order custom ice cream cakes with personalized messages. In addition to the 10 new ice cream cake flavors, Marble Slab Creamery and MaggieMoo's will continue to offer its classic ice cream cake flavors: Chocolate Heaven, Sprinkle Cake, Cotton Candy Carnival, Birthday Cake Cookie Fudge, Pecan Perfection, Carmel Drizzle, Turtle Cake, Classic Cookies n' Cream, Holiday Cakes, Pumpkin Pie, Butter Pecan Pie, Key Lime Pie, Holiday Cupcakes, Classic Cupcakes, Ice Cream Pizzas, and Slabwiches.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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