MGH, a full-service marketing communications agency, announced it has launched a new website for clients Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery. The website features a new design to showcase the brands' expanded product offerings and online ice cream cake ordering capability. The new website also includes an improved content management system that allows for content to be published, edited, and modified more easily and efficiently.
The refurbish aimed to make the site more visually appealing for customers through a fresh, modern look and by better illustrating Marble Slab's and MaggieMoo's wide ranges of products, including their many flavors of homemade ice cream, premium ice cream cakes, and more. The new site features a custom international store locator to serve customers across the globe. Additionally, MGH added a custom-built permission system to give Marble Slab's and MaggieMoo's 300 domestic and international locations convenient dashboard access to manage and update their stores' hours, location information, and online ordering.
"We're thrilled to launch this new website for Marble Slab Creamery and MaggieMoo's Ice Cream Treatery to help both brands not only better spotlight their robust lineup of products, but also better serve their customers," says Andy Malis, chief executive officer of MGH. "Additionally, by implementing improved functionality on the new site, we were able to give Marble Slab's and MaggieMoo's many franchisees the ability to easily update key information for their own store locations."
Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery are part of Global Franchise Group LLC (GFG), a strategic brand management company that owns a portfolio of franchise brands. In April 2014, GFG tapped MGH to provide marketing and local and national public relations services for its Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream and Treatery, and Pretzelmaker brands. This past February, MGH expanded its relationship with GFG to include social media management services, as well as public relations services for Hot Dog on a Stick, which GFG acquired in August 2014.