Industry News | September 17, 2009

Marble Slab Creamery Grows Up

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Marble Slab Creamery announced a line of shakes for "grown-up" tastes. The new shakes, under the Club Marble moniker, include Irish Cream, Espresso, and Island Coffee flavors. Marble Slab Creamery is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

"Marble Slab Creamery is known for its quality flavors and chef-inspired creations," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The new Club Marble milkshakes give our customers delicious drinks with cutting-edge flavors that might be unexpected for an ice-cream brand."

The Club Marble shakes combine the nostalgia of the traditional milkshake with contemporary flavors that are popular today.

"The new milkshakes start with our hand-crafted, small-batch ice cream made with decadent coffee flavors," says Michael Curtis, vice president of plant operations and head of NexCen Brands' R&D department. "Then, the shakes are blended to order and topped with whipped cream, caramel, chocolate syrup, or cinnamon to create the ultimate everyday indulgence."

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