Marco’s Pizza promoted Steve Seyferth to senior vice president, chief experience officer from his previous post of vice president, chief marketing officer. In his new role, Seyferth will be responsible for every aspect of the customer journey for the Marco’s brand.
In addition to his continued oversight of all marketing activities, Seyferth’s new role will include working closely with operations to ensure a customer-centric focus that will explore new sales channels and enhance Marco’s current experiences. All with the goal of growing the Marco’s brand now and into the future in an everchanging restaurant industry landscape.
Seyferth’ s promotion and new title reflects an overall calibration of key leadership aligned to its ‘People First’ cultural belief, hyper focused around its three key audiences—customers, employees and franchisee partners.
“Steve is a strong leader who exudes passion and embraces ‘what’s next’ when it comes to consumer trends and behaviors,” said Tony Libardi, President and chief operating officer of Marco’s Pizza. “We’re excited to leverage his marketing and advertising expertise, proven performance, and pursuit of innovative ways to connect with customers. He knows what it takes to deliver a great guest experience which will help grow our great brand.”
Since being named chief marketing officer, Seyferth launched Marco’s first national marketing campaign and increased its overall brand awareness, leading to Marco’s being named America’s Most-Loved, Most-Trusted Pizza Brand, according to the 2019 Harris Poll EquiTrend Study. This marketing campaign helped grow same-store sales and boost its national profile.
Seyferth’s background includes more than 30 years of experience working in key executive positions at major advertising and media companies, including support of blue-chip marketers such as Domino’s, General Mills, Kraft, Coors, Gatorade, and Ford Motor Company. Plus, he was at the forefront of the digital movement, holding Vice President roles at AOL, Time Warner, and AT&T AdWorks (Xandr).
While on the agency side, Seyferth led the development of numerous award-winning advertising campaigns, including the renowned “Be Like Mike” campaign for Gatorade, featuring Michael Jordan. This campaign, created in 1991, was named the “Best Sports Commercial” of all time by USA Today in November 2016.
Seyferth holds a Bachelor of Arts from the University of Michigan, where he played varsity baseball on two Big Ten championship teams. He holds a master’s degree in advertising from Michigan State University.