Marco’s Pizza is targeting the thriving Denver market with the goal of adding 15 locations by 2023 through strategic franchise partnerships.
Marco’s Pizza sees growth potential throughout the greater Denver area based on the success of its 20 current locations.
With Denver’s growing population, open real estate market, and strong base of current locations, it makes for an attractive area of continued growth. Marco’s Pizza has an impressive $883,073 average unit volume*, and is actively seeking single and multi-unit owners to help grow its footprint throughout the area.
“Marco’s Pizza has seen amazing success in Denver and with the state of Colorado, recently ranked as the best state for economic stability and potential, our team sees limitless growth possibilities,” says Keith Sizemore, Vice President of New Territory Development at Marco’s Pizza. “Marco’s is an organization rich in heritage and authenticity, and we pride ourselves on delivering a high-quality experience with a high-quality product. Denver knows our brand and our beloved pizza; we are excited to bring more locations to the market and continue delivering a great customer experience.”
Earlier this year, Marco’s Pizza was named Most Loved and Most Trusted Pizza Brand, according to the 2019 Harris Poll EquiTrend Study. In the last year, Marco’s Pizza brand equity – a combination of familiarity, quality and purchase consideration – increased 10 percentage points, according to the study. Its brand equity scored higher than all other pizza restaurant brands, including Domino’s, Pizza Hut, Little Caesars and Papa John’s. This comes in a year of speedy growth for the franchise brand as it rapidly approaches 1,000 locations.
Opening a new store every three days on average, Marco’s Pizza is committed to increasing that pace significantly in 2019 and aims to have 1,500 locations open by late 2020. As the only national pizza franchise chain founded by a native Italian, Marco’s Pizza has carved out a niche in the industry for authentic Italian quality pizza, known for its fresh dough made daily onsite, a proprietary cheese blend that is fresh, never-frozen, and a secret original pizza sauce recipe from its founder Pat Giammarco.