Industry News | September 29, 2009

Marketing Agency Releases Small Business Advertising Solution

Internet marketing agency Parallel Path Corporation announced the immediate availability of its small business advertising solution Aha!Local Online Listing and Optimization service for local businesses throughout the country. Aha!Local enables local businesses to distribute detailed information about their business to virtually every Web site where their prospects might be looking for their products and services. With Aha!Local Advanced, the company also optimizes this data for high placement on the search engine results pages, and backs up their work with a Page One Guarantee.

An increasing number of people use online tools, including search engines, directories, and Internet Yellow Pages, to find information on local businesses. There are dozens of such sites that prospects could use, and these information sites gather their local listing data from a variety of sources, so it is virtually impossible for the business owner to provide detailed information to all of them. Aha!Local simplifies this process by allowing the business owner to upload detailed data to Aha!Local once, and the company then distributes this information to over 100 local information sites and optimizes the data for excellent position on the sites. With Aha!Local Advanced, Parallel Path provides the business owner with a Page One Guarantee on Google’s local search site, Google Maps.

“We have deep expertise in search marketing and local listing technologies,” says Brian Cleveland, founder and CEO of Parallel Path, “and with our Aha!Local proprietary tools we can deliver the latest techniques to local business.”

Aha!Local small business advertising services are delivered in two different packages, Basic and Advanced. Basic, priced at $49 per month, provides customers with a user account console where they can upload their detailed business data. Aha!Local then distributes their data to the major search engines. With Aha!Local Advanced, not only will their listings be distributed much more broadly (to more than 100 different websites), but Parallel Path’s Internet marketing specialists will optimize the companies’ listing data to ensure high placement on results pages. Aha!Local Advanced customers will also receive the company’s Page One Guarantee.

The Page One Guarantee assures that within 60 days of service, the customer’s listing will be present in the Google Maps top-ten results for the location and keyword the customer chooses. If the company fails to deliver that placement, then Aha!Local will place a paid advertisement on that top-ten page and will provide up to 30 free clicks on that ad.

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