Industry News | November 3, 2008

Marketing Makeover for Raising Cane's

Raising Cane’s Chicken Fingers named Jennifer Simler to the position of director of marketing.

Simler brings nearly ten years of advertising and marketing experience to Raising Cane’s. In her new role, she will head the Raising Cane’s marketing team and be responsible for advertising, public relations, brand strategy, and overall marketing.

Simler previously served as a senior account director for Propaganda Inc., a nationally-recognized advertising agency in St. Louis, where she specialized in restaurant marketing. Before that, she worked for D’Arcy Masius Benton & Bowles of St. Louis where she managed several multimillion-dollar accounts for national and international brands.

“Jennifer’s strong passion and vast knowledge of marketing and advertising will be an incredible asset to the Raising Cane’s team,” says Clay Dover, president of Raising Cane’s. “She will fill a central role as we continue to expand our network of restaurants across the U.S.”

Simler is a graduate of Northwest Missouri State University with a bachelor’s degree in journalism.

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