Industry News | December 21, 2009

MarketPlace Grill Offering New Gift Card Option

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CashStar, the interactive gift card and incentives company, announced that MarketPlace Grill is the latest merchant to offer CashStar-powered online gift cards. The new gift cards provide MarketPlace Grill customers with a personal gift card option that can be purchased online and delivered instantly by e-mail.

The new online gift cards are available on MarketPlace Grill’s Web site and can be personalized with different images and text. The cards can be delivered directly to the recipient via e-mail, either immediately or at a later scheduled date. Customers can redeem the cards at both MarketPlace Grill and MarketPlace Express locations, located throughout Arkansas.

“MarketPlace gift cards are extremely popular and being able to offer our guests a new and more convenient way to purchase gift cards was very exciting,” says Dave Godwin, managing partner of Restaurant Management Group, parent company of MarketPlace Grill. “The new online gift cards also truly make the perfect last-minute gift for our guests leading into the final days of the holiday shopping season.”

Customers who purchase $50 worth of gift cards will receive a $10 online gift card to use for themselves or give as another gift. MarketPlace Grill is also promoting the gift cards through their Facebook and Twitter pages, including developing a viral video to help customers get into the holiday spirit with online gift cards.

“Online gift cards are becoming more and more popular with restaurant consumers, who are looking for fast, and convenient ways to give gifts—without compromising on personalization,” says David Stone, CashStar’s CEO. “With CashStar, MarketPlace Grill is able to offer their consumers a customizable gifting option, while being able to take advantage of the various marketing and promotional opportunities offered by the CashStar platform.”

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