Industry News | December 3, 2012

Maui Wowi Does its Part for U.S. Soldiers in Afghanistan

Maui Wowi is honored to share some comforts of home with U.S. soldiers serving in Afghanistan this holiday season. The international franchise company has teamed up with roasting partner Coda Coffee Company to donate bags of Hawaiian coffee to the Sister Souls Inc. organization. They will be used in care packages being sent overseas for members of the military.

“Maui Wowi is proud, humbled, and honored to support this thoughtful act of kindness and generosity that Sister Souls has organized,” says Michael Haith, CEO of Maui Wowi Hawaiian. “We hope the men and women of our military enjoy our American grown and roasted coffee and are reminded that there are so many who care about them back home.”
Sister Souls Inc., a non-profit organization based in Lake Orion, Michigan, is putting together care package shipments for approximately 3,600 service members in Afghanistan in honor of fallen Marine Sgt. Raymond J. Plouhar who died while serving his country in Iraq.
Maui Wowi was contacted by Sister Souls Inc. through social media after seeing the amazing support the franchise has for U.S. service men and women and asked them to participate in the program. The organization is gathering supplies that some might take for granted such as everyday items like body wash, hand sanitizer, granola bars, and coffee. These items are greatly appreciated and valued by service members.
“It’s amazing what the power of social media can create,” says Lauren Sullivan, communications manager for Maui Wowi. “Reaching out in the simplest of ways has given Maui Wowi and Coda Coffee the opportunity to contribute and share the good will of many organizations like Sister Souls that are dedicated to helping others.”
Maui Wowi Hawaiian is a gourmet coffee and smoothie company, with franchises around the world, including the Middle East. The company is committed to providing franchising opportunities to military veterans and announced last month an extra discount off the franchise fee to service members through the end of the year. The Military Giveback Program was designed to help facilitate the transition into civilian life as a franchise operator.

Add new comment