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Maui Wowi Hawaiian announced today it has expanded into the
United Arab Emirates (UAE) through the signing of a new master franchise
agreement with Dubai Enterprises LLC. The agreement extends the Maui Wowi
Hawaiian brand to a new region of the globe.
Dubai Enterprises, led by Partner and General Manager Yahya Almazrouei, is a diversified real estate development firm ($20 million USD portfolio) that also owns and operates franchises and distributorships in a number of industries. The company’s restaurant interests are managed by Director of Operations Khaled Shokry. Mr. Shokry is a 20-year veteran of the food and beverage industry, with experience gained through leadership positions at Yum International (KFC, Pizza Hut, Taco Bell) and Fired Up Inc. (Johnny Carino’s).
Maui Wowi met Mr. Shokry at the U.S. Franchise Development Conference which took place in
Dubai Enterprises intends to open its own chain of Maui Wowi retail outlets as well as to sell its own sub-franchises to entrepreneurs throughout the UAE. The first locations are anticipated to open on
Maui Wowi Hawaiian is the only one-stop destination for authentic Hawaiian products outside the fiftieth state. In addition to serving premium Hawaiian Kona-blend coffee, espresso, and cappuccino, as well as its healthy fruit smoothie drinks, Maui Wowi stores and free-standing units offer a full selection of genuine Hawaiian lifestyle merchandise.
Maui Wowi Hawaiian is known for its Aloha Spirit, adhering to the values of family, harmony, and balanced living. The company is committed to an environmentally-aware philosophy that abides by the principles of sustainable living.