Maui Wowi announced the appointment of Justin Livingston to vice president of business development, a newly created position at the company.

Livingston has been with Maui Wowi for eight years and most recently served as the brand’s director of global franchise development. He now oversees an entire team that is focused on upholding and expanding a strong worldwide brand reputation.

In his new role, his core responsibilities will be focused on properly growing and expanding the brand domestically while taking on an integral role in the expansion of the brand’s international program. Livingston will also spearhead a new licensing program designed to increase the presence of Maui Wowi products with the goal of building the overall equity of the brand and driving business to franchisees. In addition, Livingston will work closely with the brand’s directors of regional support to help them grow their areas with successful franchisees and increase the brand’s presence in each of those regions.

“Justin has robust knowledge of our company and our franchisees and knows exactly how to execute the right programs to help drive us forward,” says Mike Weinberger, CEO of Maui Wowi. “His appointment as our vice president of business development reflects recognition for the remarkable accomplishments over the past several years and our confidence in him as we continue to accelerate revenue and franchise growth."