Industry News | November 6, 2013

Maui Wowi Says Aloha to New Director of Franchise Support

Maui Wowi Hawaiian, a Hawaiian coffee and fresh fruit smoothie franchise, announced the recent hiring of Kerri DeLaRosa as director of franchise support. In this new role, she will be instrumental in supporting both the brand and its franchisees.

Kerri DeLaRosa has more than 20 years of experience working in consumer-driven marketing, advertising, public relations, and product innovation. Her experience with restaurant franchises such as McDonalds, Red Robin, Denny’s, and Little Caesars has also provided her with a strong background in franchisee relations. In this new position at Maui Wowi Hawaiian, DeLaRosa will lead an experienced support team that will oversee training and launch programs for new franchisees, mobile and retail operations as well as marketing for the entire franchise system. She will also be instrumental in developing strategies that increase brand awareness and drive sales.

"Kerri’s expertise will provide essential support to the entire franchise system," says Mike Weinberger, CEO of Maui Wowi Hawaiian. "She possesses many unique skills that will broaden our ability to provide unparalleled support to our current and future franchisees. Through the strength and collaboration of our entire team, Maui Wowi will continue to bring benefit to our franchise system and drive the brand forward."

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