With National Sandwich Day coming up on November 3, McAlister’s Deli surveyed their guests to learn more about how children like their favorite sandwiches. The fast-casual chain surveyed more than 300 children between the ages of five and nine and found that, on average, kids eat four sandwiches per week.

When given every option – including cookies, pizza, and macaroni and cheese – for sandwich ingredients, about half of those surveyed chose turkey as their favorite sandwich, and 77 percent listed cheese as their favorite topping. White bread was a winner, too, with 61 percent of kids selecting it, while 35 percent opted for whole wheat or multi-grain.

To provide kids and adults alike with their ideal sandwich, McAlister’s is offering its McAlister’s Club sandwich for $4 on National Sandwich Day this Friday. The Club is stacked with 13 layers of smoked turkey, Black Forest Ham, bacon, sharp cheddar and Swiss cheeses, lettuce, tomatoes, McAlister’s Honey Mustard, and mayo on sliced wheat bread.

“These kids have great taste!  While we knew kids loved sandwiches, we are encouraged to learn that they also share a preference for healthy, fresh ingredients,” says Paul Macaluso, McAlister’s president. “We’re excited to celebrate National Sandwich Day by offering our loyal fans, kids included, what they want – our handcrafted McAlister’s Club Sandwich filled with 13 layers of fresh ingredients at a great price.”

This offer is valid for dine-in at participating locations. However, a guest can order in-restaurant and take it to go.   

McAlister’s also learned that kids often choose wholesome items to put on their sandwiches like turkey (49 percent), cheese (77 percent), lettuce (40 percent), and tomatoes (29 percent).

Crust and cuts were subjects of study, too. Respondents said they preferred crust 58 percent of the time, and nearly half (47 percent) of children surveyed said they like their sandwiches cut in half. Another 27 percent preferred whole sandwiches, while 17 percent chose triangles.

There was consensus on motivation, too: nearly 60 percent of kids said they would clean their room or do homework for their favorite sandwich.



Fast Casual, Marketing & Promotions, News, Sandwiches, McAlister's Deli