McAlister's Deli, a leading fast casual chain, will celebrate its seventh annual Free Tea Day on Thursday, July 23. Guests who visit any of the participating McAlister’s locations will receive a free 32-ounce glass of McAlister’s Famous Tea. Beginning July 1, fans can join the countdown to Free Tea Day by taking part in McAlister’s National Champion-Sip for the chance to win 25 years of free tea.
“Every year, guests’ excitement grows as Free Tea Day becomes more widespread with the continued growth of the brand. Last year, we gave away almost 322,000 glasses of our tea and we expect to far exceed that number this year,” says McAlister’s vice president of global marketing Donna Josephson. “Free Tea Day has become our way of showing guests how much we appreciate them. We hope to see everyone in our restaurants on July 23 to help us make this the biggest and best Free Tea Day yet.”
From July 1–23, fans can share their photos and videos showing how they sip McAlister’s tea using hashtag #FreeTeaDay2015 on Twitter, Instagram, Tumblr, or by tweeting a Vine. Guests also can upload their submissions by visiting www.mcalistersdeli.com/Champion-Sip or via the Champion-Sip app on www.facebook.com/TeaFreaks. Each day, 25 entrants will be selected randomly to win a $25 McAlister’s gift card. One grand-prize winner will receive 25 years of free tea.
“We’re inviting everyone—from our most loyal Tea Freaks to those trying McAlister’s for the first time—to grab a glass of tea and join the National Champion-Sip. It’s the perfect way to practice your sips leading up to Free Tea Day,” says Josephson. “We can’t wait to see the strategies and flawless sipping skills guests share with us.”
Technomic has recognized McAlister’s twice in its Consumers’ Choice Awards for Chain Restaurants—in 2015 as top fast casual chain for pleasant, friendly service and in 2014 as the top kid-friendly fast casual chain. In 2014, QSR Magazine recognized the brand as one of the “Best Franchise Deals” and named McAlister’s to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013.
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