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To participate, consumers submit a story of what they love in 100 words and a digital photo capturing the essence of their story. Winners will be chosen based on how well they capture the "i'm lovin' it" spirit with themes of inspiration, passion, and fun.
The new cups and bags featuring the selected "stars" will be available in McDonald's restaurants worldwide in 2007.
"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'i'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," says Mary Dillon, global chief marketing officer for McDonald's. "We're thrilled to bring these personal images from around the globe literally into the hands of our 50 million customers in a unique and fun way."
Submissions are being accepted until May 31 at www.mcdglobalcasting.com. Winners will be notified in August and treated to an all-expense paid trip to London, where they will participate in a photo shoot with lifestyle photographer Nick Clements.