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    McDonald's Early-Morning Campaigns Take Home Top Honors

  • Industry News June 8, 2007
    McDonald's was honored for its marketing campaigns at the 39th Annual Effie Awards last night. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work.

    McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Gold Effie and Silver Effie for the "1-888-GoMcWakeup" campaign.

    McDonald's USA and DDB Seattle won a Silver Effie and a Bronze Effie for the "We're Up When You're Up" campaign

    McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Bronze Effie for the "Coffee Customization" campaign.

    The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand¹s success. The 2007 Effies are sponsored by Yahoo, Millward Brown, Best Buy, Bloomberg, Reuters, Wall Street Journal, Catalina Marketing, Advertising Age and Sappi.

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