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McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Gold Effie and Silver Effie for the "1-888-GoMcWakeup" campaign.
McDonald's USA and DDB Seattle won a Silver Effie and a Bronze Effie for the "We're Up When You're Up" campaign
McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Bronze Effie for the "Coffee Customization" campaign.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand¹s success. The 2007 Effies are sponsored by Yahoo, Millward Brown, Best Buy, Bloomberg, Reuters, Wall Street Journal, Catalina Marketing, Advertising Age and Sappi.