McDonald's was honored for its marketing campaigns at the 39th Annual Effie Awards last night. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work.

McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Gold Effie and Silver Effie for the "1-888-GoMcWakeup" campaign.

McDonald's USA and DDB Seattle won a Silver Effie and a Bronze Effie for the "We're Up When You're Up" campaign

McDonald¹s of Greater Chicago Region and Leo Burnett USA won a Bronze Effie for the "Coffee Customization" campaign.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand¹s success. The 2007 Effies are sponsored by Yahoo, Millward Brown, Best Buy, Bloomberg, Reuters, Wall Street Journal, Catalina Marketing, Advertising Age and Sappi.