McDonald’s Corporation announced today that global comparable sales rose 4.8% in April. Systemwide sales for McDonald’s restaurants worldwide increased 9.6% for the month, 6.0% in constant currencies.
McDonald’s Chief Executive Officer Jim Skinner said, “The ongoing strength of our performance reflects the success of our efforts to make McDonald’s a relevant and convenient eating-out choice for customers worldwide.”
In the U.S., McDonald’s market-leading breakfast menu, popular Happy Meals and the ongoing success of the Snack Wrap contributed to comparable sales rising 3.5%.
The momentum of McDonald’s European business continued in April with comparable sales up 3.5% against a strong prior year comparison. Leading this performance was robust sales growth in France and Russia, partially offset by results in Germany.
Comparable sales in Asia/Pacific, Middle East and Africa rose 10.3%, primarily due to strong performance in Japan and China. Initiatives such as extended hours, breakfast and locally relevant menu offerings helped drive the increase.
Skinner added, “We will continue to focus on being our customers’ favorite place and way to eat through the combined power of our menu’s variety and value, our comfortable, convenient restaurants and innovative marketing.”
