Industry News | December 10, 2007

McDonald's Momentum Continues

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McDonald's Corporation announced today that global comparable sales rose 8.2 percent for the month and 7.0 percent for year-to-date November. Systemwide sales for McDonald's restaurants worldwide increased 16.3 percent in November, or 9.6 percent in constant currencies.

McDonald's CEO Jim Skinner says, "McDonald's commitment to evolve the restaurant experience to achieve even greater customer relevance continues to deliver results. Again in November, each area of the world contributed to our strong top-line performance."

In the U.S., comparable sales increased 4.4percent for the month as consumers continue to enjoy McDonald's Premium Roast coffee and breakfast menu selections, compelling Dollar Menu options and convenient restaurant operating hours.

In Europe, positive comparable sales in every market generated a 10.8 percent increase for the segment in November. Germany, the U.K., and France drove the segment's results with unique premium burger and chicken innovations and a variety of targeted promotional tie-ins.

In Asia/Pacific, Middle East and Africa, comparable sales rose 12.0 percent in November, led by strong performance in Japan, Australia and China, as well as double-digit comparable sales increases in many other markets. Growing consumer appetite for meaningful value, expanded menu variety and extended hours fueled the segment's November results.

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