Industry News | February 24, 2016

McDonald's to Offer 4 Classics as Part of Value Menu LTO

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For the first time in the company’s history, McDonald’s USA is offering four of its most iconic menu items—the Big Mac made with 100 percent beef, a 10-piece order of crispy Chicken McNuggets made with white meat, its golden Filet-O-Fish, and the seared-on-the-grill Quarter Pounder with Cheese—on a national value menu.

Starting February 29 nationwide, customers can mix and match any two of these McDonald’s classics for just $5 as part of a limited time offer.

“We wanted to thank our guests for providing their feedback as we continue to build a better McDonald’s,” says Chef Jessica Foust, McDonald’s director of culinary innovation. “Offering All Day Breakfast, refreshing classics like the Egg McMuffin, and furthering our sustainability efforts are all examples of us listening to our guests. As a thank you and as proof that we will continue to listen, we are making our most iconic menu items available for a limited time at never before seen value.”

While these classics have been discounted before as limited time offers, they have never been offered all together on one value menu. But these items are no strangers to making history

·       They’ve stood the test of time, with the youngest of the group, Chicken McNuggets, holding a spot on the national menu for 33 years, while the veteran, Filet-O-Fish, boasts 51 years.

·       The Big Mac and Filet-O-Fish were all developed by McDonald’s franchisees—Jim Delligatti and Lou Groen, respectively.

·       The Economist Magazine publishes the Big Mac Index to annually contrast the value of foreign currencies against the U.S. dollar.

·       All four menu items originated in the U.S. but are now sold in many other countries—most notable is the Big Mac, which today is sold in more than 100 countries.

And now, the Big Mac, 10-piece Chicken McNuggets, Filet-O-Fish, and Quarter Pounder With Cheese will add another milestone to the history books by coming together for customers to mix and match and enjoy at a great price.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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