Industry News | April 9, 2008

McDonald's Partners with Cellfire

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Cellfire today announced a promotion in Utah that offers consumers free iced coffee when they use Cellfire mobile coupons at participating McDonald’s locations. Cellfire is a nationwide discount offer service, enabling consumers to conveniently receive and retain savings right on their mobile phones.

“Cellfire is appealing because it is easy to use and helps consumers interested both in saving money and enjoying McDonald’s,” said Rob Sparrer, a local McDonald’s owner/operator.

The McDonald’s free iced coffee promotion will run from April 7 through April 27, as part of the launch of McDonald’s new iced coffee beverage and is good at participating restaurants throughout Utah, western Wyoming, and eastern Nevada (no purchase is necessary). Consumers downloading Cellfire to their mobile phones will receive the free iced coffee offer and future offers by participating McDonald’s restaurants. Consumers can access Cellfire at or by texting “mcd” to 22888 using their mobile phone. The Cellfire discounts for McDonald’s are automatically uploaded to their mobile phone, and consumers save when they show the offer on their phone when ordering.

Cellfire’s easy to use application-based service automatically delivers savings directly to consumers, which they can access on demand to discover and use discounts specific to their geographic area. Cellfire users are provided with a unique redemption code that is shown at the time of a transaction. Users simply click on the coupon they want to use and show it to the sales clerk for redemption. New merchants and offers are added on a regular basis.

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