Discovery announced today a new global collaboration with McDonald’s under their brand extension Discovery #MINDBLOWN on an all-new Happy Meal program. The collaboration will debut Discovery #MINDBLOWN STEM robot toys. Additionally, the collaboration includes an integration into McDonald’s McPlay and Happy Studio apps. This new collaboration is driven by Discovery’s commitment to encourage creativity in kids and the development of science, technology, engineering and math skills.
Found at the intersection of exploration, curiosity and STEM-based edutainment, Discovery #MINDBLOWN debuted at retail in 2018 with global toy partner Merchsource. Initial offerings featured a wide range of toys for kids ages six to 12 that draw inspiration from Discovery’s thousands of hours of STEM programming from Discovery Channel and the Science Channel.
The global collaboration with McDonald’s will launch in February 2019 in select markets and will continue to roll out through 2020. The promotion includes a lineup of 10 Discovery #MINDBLOWN STEM-centric toy robots, with each toy accompanied by a challenge gaming card, one included in every Happy Meal order at participating McDonald’s restaurants. Each Discovery #MINDBLOWN robot will have a unique function that helps teach kids about a certain Science, Technology, Engineering or Math principle in a fun, hands-on way. The Discovery #MINDBLOWN cards will feature extended play challenges, lessons, and information related to the STEM principle of each toy, such as light, sound, coding, and space. The collaboration will extend to fun games and activities on the Happy Studio and McPlay apps that allow kids to interact with their Discovery Robot characters.
“Discovery and McDonald’s collaboration reflects our ongoing commitment to kids and families and allows our two companies to work together on new ways to encourage an interest in STEM, or build on one that’s already blooming,” says Carolann Dunn, vice president, Consumer Products Licensing, Discovery. “We are proud of this collaboration and believe it will help make learning fun for kids while bringing families closer together through meaningful play experiences.”
“We are always looking to bring fun, engaging experiences, as well as balanced meal options, to our Happy Meal customers around the world,” says Amy Murray, senior director, Global Family Marketing, McDonald’s. “Our hope is that this meaningful promotion with Discovery empowers hands-on learning, and acts as a catalyst to introduce or foster an interest in STEM all while spending truly together family moments at McDonald’s.”
Discovery’s exciting new collaboration with McDonald’s creates a unique opportunity to engage and excite kids around the world about STEM. The promotion will be released in participating McDonald’s restaurants, in over 80 markets.
Drawing inspiration from Discovery’s thousands of hours of compelling STEM programming from Discovery Channel, Science Channel, and supported by Discovery Education’s powerful in-school curriculum, Discovery #MINDBLOWN will inspire fans with exciting hands on experiences from toys and games to online apps. To learn more about Discovery #MINDBLOWN, please visit Facebook.com/DiscoveryMINDBLOWN.