McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'.  As part of the Pay with Lovin' campaign launched during the Super Bowl, local restaurants are taking part in this campaign in which selected customers can pay for their meal with a simple act of love.

Acts of Lovin' demonstrated during the first week of the campaign include hundreds of fist bumps and high fives, dozens of happy dances with McDonald's crews, and countless group hugs.   

Customers who enter participating McDonald's restaurantsin the Pittsburgh area at randomized, predetermined times from 6 a.m. to 6 p.m. through Saturday, February 14 will be selected to take part. Once a selected customer has ordered and presented a method of payment, the customer will be given the option to pay with an act of Lovin' instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one, and dinner could go for a compliment.

"McDonald's is in a unique position to bring a little more Lovin' to our customers," says Deborah Wahl, chief marketing officer for McDonald's USA. "We're on a journey to change the relationship and conversation and Pay with Lovin' is a direct way for us to engage with our customers. We believe that a little more Lovin' can change a lot."

In addition to the randomized, in-restaurant Pay with Lovin' transactions, McDonald's locations in the Pittsburgh area are reaching out to deliver McCafe coffee to those who spread the love in their communities every day, including volunteers, teachers, and care providers.

"We are thrilled to bring the McDonald's lovin' philosophy to life in Pittsburgh. This promotion is fun to execute and tells our customers how much McDonald's loves being part of their communities," says Pam Koren, McDonald's regional marketing director.